EVALUASI STRATEGI PEMASARAN PADA MASA PANDEMI COVID19

Competition in the restaurant and cafe industry at this time is very tight competitive. This marked by growing number of new competitors world Resto Cafe. The as one food beverage supply sectors that can support national regional economic development. In Depok, there are 170 restaurants cafes operating. purpose study was to find out how results implementation Marketing Strategy During Covid19 Pandemic Like No Other Cafe Depok. research method used descriptive qualitative method. Using interviews, questionnaires observations related parties data collection techniques. Thus, analysis techniques were VRIO PESTLE analyze business environment, profitability evaluate marketing mix program planning, strategy activities. showed implemented during pandemic considered effective so still able survive generate income even though only 50% normal conditions.